Maria Malo presents...

It is fall in the northern hemisphere but the thermometers in the south east part of the European continent still show 30 º C. It seems that summer took a little longer to arrive this year but it also decided to stay a little longer.

Be it due to climate change or the continuous movements and acceleration of proccess, what does ring true is that the seasons seem to be changing. A few years ago at the end of august we were pulling out our winter clothes and now in this part of the world we remain in our bikinis til December.

INTO THE WARM FALL

Maria Malo Fall´18

I introduce to you our new campaign, of this warm fall. Treating the season as it presents itself and proving the gradual warming of the planet.

I am unsure how much we as people affect what is Naturaly happening in the environment, but I do know that the atmosphere is made of various gases, these proportionately exist in a way that allows life to flourish on earth. Our activities are raising the emissions of these gases and therefore causing an imbalance that generates large amounts of heat.

Earth has frozen over in the past as well as heated up, only this time the process has accelerated such a speed it can make one get vertigo.

So while some continue discussing what can be done, we here at Maria Malo have organized ourselves in a way that we emit zero negative impact on the environment. We offer campaigns suited to the current times we live in. Unlike the rhythm of, what to mean seems senseless, the world of fashion.

This fall: bikinis, cleavage and natural fabrics that respect the environment

Bamboo

Bamboo just might be the world’s most sustainable resource.

Bamboo plantations are large factories for photosynthesis which reduces greenhouse gases. Bamboo plants absorb about 5 times the amount of carbon dioxide (a primary greenhouse gas) and produces about 35% more oxygen than an equivalent stand of trees. It is the fastest growing grass and can shoot up a yard or more a day.

Organic

It is resistant to diseases and pests, so it grows organically without the use of pesticides or fertilizers.

Bamboo thrives in steep mountainous areas difficult for other plant life utilising only natural rainwater. The extensive root system of bamboo holds soil together, prevents soil erosion, and retains water in the watershed. Once a bamboo plant is cut for harvest, it can grow back and continue to be harvested annually without replanting.

TENCEL®

:

Botanic Fibers

From wood to textile

The raw material wood, stems from forest plantations which practice sustainability. The cultivated forest land is not suitable for agriculture.

It is produced from renewable cellulosic plants such as beech trees eucalyptus, pine trees, and bamboo.

TENCEL® fibers are extracted from wood and are 100% biodegradable. The manufacturing process was awarded the "European Award for the Environment" by the European Union due to its eco-friendliness.

Econyl

Regenerated Nylon

from waste material

The nylon regeneration process does go through an industrial process that has for sure some impact on the environment. However, and for the moment we have accepted to have this nylon in our bikini collection because it is twice as resistant to chlorine and suntan creams and oils than competitors’ fabrics, and we do not compromise the efficiency of our bikinis also:

1- They use waste as the raw materials, avoiding extracting more crude oil .

2- They are comply with the legal limits of gas emissions.

3- The energy used in the regeneration process is 100% renewable energy.

FOR NATURAL BEAUTY WITHOUT CENSORSHIP 

#WALKTHISEARTHWITHOUTATRACE

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